WHAT IT IS: A serious solution for seriously sensitive skin. Curel introduces Sensitive Skin Remedy™ Lotion, a breakthrough sensitive skin treatment developed to replenish skin's crucial protection mechanism: Ceramides. Individuals with sensitive skin have a weaker skin structure than those with healthy skin, allowing environmental irritants to penetrate the skin and cause dryness, stinging and irritation. Truly treating sensitive skin means going beyond the symptoms to address the source—a compromised barrier depleted of Ceramides. By replenishing Ceramides, the building blocks of skin's protective barrier, Curel® Sensitive Skin Remedy Lotion™ not only relieves irritation and hydrates skin, but also strengthens skin to reduce future sensitivity.
"Many moisturizers developed for sensitive skin are free of common irritants like fragrance and dye, but they don't prevent future sensitivity," explains Curel® Consulting Dermatologist Dr. Sapna Westley. "Curel® Sensitive Skin Remedy™ Lotion is designed to help restore the structure of the skin and reinforce the barrier against irritants. More than relieving symptoms temporarily, it keeps them from coming back, making skin less prone to irritation and reaction."
Curel® Sensitive Skin Remedy™ Lotion is formulated with an exclusive Ceramide Complex that mimics the effect of natural Ceramides found in skin, effectively strengthening sensitive skin and forming a protective barrier. Ceramides act as a kind of gatekeeper, locking in the moisture already in the skin while keeping irritants out. Eucalyptus Extract increases natural Ceramide levels in the top layers of the skin, further strengthening skin's natural barrier. Fast-absorbing and fragrance-free, the formula also contains Allantoin, known to relieve skin irritation caused by soaps and detergents, to soothe irritated skin and relieve redness.
In clinical studies, participants experienced significant improvement in skin texture and hydration after two weeks of using Curel® Sensitive Skin Remedy™ Lotion. In addition, skin strength was restored and skin sensitivity was dramatically reduced. After four weeks, participants saw improved skin structure and refined texture.
"Ceramides are an essential component of the intercellular lipids, which maintain the moisture barrier and help skin retain hydration," reveals dermatologist Dr. Zoe D. Draelos. "Research shows that strengthening that barrier is the key to not only relieving the symptoms of sensitive skin, but also improving its source—ultimately decreasing sensitivity. That's why using a moisturizer that harnesses the power of ceramides—like Curel® Sensitive Skin Remedy™ Lotion—is the ideal solution for dry, sensitive skin."
Curel® Sensitive Skin Remedy™ Lotion joins the complete lineup of Curel® Skincare solutions, newly reformulated with Ceramides and Eucalyptus Extract. In addition, each therapeutic moisturizer in the collection has been specifically formulated to meet many different skin needs, utilizing ingredients such as:
- Cationics: Positively charged molecules attracted to dry skin's negative charge like magnets for targeted hydration
- Glycerin: Works synergistically with Cationics to hydrate and soften
- Petrolatum: Locks in moisture without a greasy feel
The Curel® Skincare collection includes:
- Curel® Daily Moisture Original Lotion
- Curel® Daily Moisture Fragrance-Free Lotion
- Curel® Ultra Healing® Lotion
- Curel® Itch Defense® Lotion
- Curel® Skin Nourishing Lotion
- Curel® Sensitive Skin Remedy™ Lotion
- Curel® Hand & Cuticle Therapy Cream
- Curel® Foot Therapy Cream
Kao Brands Company is a leading manufacturer of premium beauty care brands that are recognized around the world for their innovation and quality. Kao Brands Company's portfolio includes Ban® antiperspirants; Jergens® and Curél® hand and body lotions; Bioré® facial care; John Frieda®, Frizz-Ease®, Sheer Blonde®, Brilliant Brunette®, Radiant Red® and Luminous Color Glaze® professional hair care. Founded in 1882, Kao Brands Company is a wholly owned subsidiary of Kao Corporation.
