Introducing Curél^® Natural Healing™ - March 2005

Curél^®, the well-known line of therapeutic moisturizers, takes a step back to the basics and enters a world of natural plant extracts with the launch of the soothing, fresh new Natural Healing line.

In a bold and exciting move towards a holistic approach to healing and well-being, Curél^® introduces the new Natural Healing line, therapeutic healing, with natural ingredient plant extract blends, to help give dry skin the power to heal itself naturally.

Curél^® makes its foray into the natural arena with three daily body moisturizers, each with its own carefully developed plant extract blends. Each moisturizer boasts the proven efficacy of Curél's^® 24-hour claim, with the added holistic benefits of natural ingredients. Curél^® uses unique combination of moisturizers to efficiently deliver round-the-clock relief from dry, tight, itchy skin. Using a proprietary formula - Curél^® is able to distribute and lock in moisture for a full 24-hours.

The Natural Healing moisturizers each contain a different blend of holistic natural ingredients to compliment the unique moisturization properties to not only heal dry skin, but also target other skin issues including irritation, roughness and dullness. Each grouping of natural ingredients has extra healing powers that soothe the senses and the skin.

The Natural Healing Line

Give Your Skin the Power to Heal Itself Naturally

• Natural Healing Lavender, Chamomile & Oatmeal - calming and soothing, this trio of ingredients is known to helps comfort irritating itchiness while freeing skin from dryness.
• Natural Healing Honey, Vanilla & Shea Butter - brings the ultra-moisturizing benefits of natural shea butter to your skin with the extra conditioning benefits of sweet honey and vanilla extracts for all over smoothness and deep moisture
• Natural Healing Green Tea, Aloe & Cucumber - refreshing and revitalizing, this moisturizer gives immediate relief for dry skin and contains antioxidant green tea to keep skin healthy.

Packaged in calming green bottles that are modern and ergonomic, each Natural Healing moisturizer is as beautiful as it is effective. Finally, the perfect combination of therapeutic healing and natural ingredients has arrived...Curél^® Natural Healing 24-Hour Daily Moisturizing Lotions.

The new Curél^® Natural Healing will begin appearing July 2005 in food, drug and discount stores nationwide. Available in 13 oz. at $6.99. For more information call Kao Brands Company at 1-800-572-2931 or visit www.curel.com.

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