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Oil Control Hydrating Water Essence
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Plumping Hydrating Gel Essence
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Oil Control Hydrating Water Essence
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Discover the history of Kao and Curél
1887
Kao is founded
Kao´s founder, Tomiro Nagase, starts Nagase Shoten, a Western sundry goods shop that later became Kao.
1890
Launch of Kao Sekken (Soap)
The soap available in Japan at the time was either poor-quality domestic soap or imported at a high price. Determined to create an affordable, high-quality facial soap made in Japan, Nagase began product development.
This led him and his team to acquire expertise in chemistry and mixing techniques for fragrances and colours.
1934
Kao creates the Housework Laboratory
Kao creates the Housework Science Laboratory with the idea of learning more about customers and offering quality lifestyle suggestions. The consumer feedback obtained through the direct interactions and meetings were incorporated into company activities. Kao’s approach of placing first priority on consumers and connecting their feedback to product development and improvements is still used today.
1950s / 1960s
Kao expands
Kao expands its business enterprise into beauty and health, launching many popular brands in the process.
1976
Start of full-scale skin care research
Kao establishes a dermatological research group in Tokyo.
1985
Kao discovers the role of Ceramides
The newly established research group discovers the crucial role of ceramides for storing moisture within the skin and restoring the skin´s moisture barrier.
1999
Launch of Curél in Japan
Curél was developed for people with dry, sensitive skin utilizing the pioneering and breakthrough findings of Kao´s ceramide research. It quickly becomes Japan´s No.1 skincare brand for sensitive skin.
2009 - 2018
Curél expands across Asia
Launch in Hong Kong, China, Taiwan, Singapore, Thailand, Malaysia and Vietnam
2019
Launch at Boots in the UK
Kao is bringing Japan´s leading skincare brand for sensitive skin to the UK.